What If Companies Managed People as Carefully as They Manage Money?

Vincent Tsui for HBR Today’s executives spend a lot of time managing the balance sheet, despite the fact that it doesn’t represent their company’s scarcest resource . Financial capital is relatively abundant and cheap. According to Bain’s Macro Trends Group, the global supply of capital stands at nearly 10 times global GDP .

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5 Essential Insights on Influence and the Future of Customer Engagement

When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen.

At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand communications and advertising.There are many suggested solutions to the challenges of creating consistent, high quality experiences for customers that range from integrated technology platforms to cognitive marketing applications incorporating big data, artificial intelligence and machine learning.

This is one of the key roles that a savvy agency can play for brands: to help develop a digital marketing strategy and corresponding technologies needed.

It’s tempting to focus singularly on technology for solving marketing problems, but the solution to better customer experience and engagement is more about being human than the latest martech solution. In particular, understanding how relationships, influence and content deliver more relevant and engaging customer experiences is essential for differentiation and driving better marketing ROI

Source: 5 Essential Insights on Influence and the Future of Customer Engagement

Draining the digital swamp | NEXT Conference

In the build up to our reveal of 2017’s conference theme (Digital Sucks, if you missed it), several things happened which reinforced our confidence that this was the future issue that needed talking about now.

And one of those things was prominent tech writer Paul Carr stepping away from the Silicon Valley beat.

Why?

Well, because he found it so sucky as to be unbearable:I had reached my limit with the pervasiveness of the cloud, and the relentless demand for new social “content” to attract ever more Twitter trolls. More than that, though, I was disgusted by the behavior of abusive tech bros, and by the cheerful creepiness of (for example) Mark Zuckerberg’s F8 keynote boast about how his company will soon be able to upload our brains, or Amazon’s decision to launch a sassy new bedroom camera, or whatever the fuck this parade of haircuts is supposed to augur. I was nauseated by the flagrant law breaking, the fraud, the harassment, the discrimination and the endless hypocrisy and bullshit and bad-for-the-universeness of it all.

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