Designing services One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that “Everyone designs who devises courses of action aimed at changing existing into preferred ones”. As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world service is exchanged for service. All firms are service firms; all markets are … Continue reading What is designing services? Aiming to make services better and better.
CEOs no longer question the need to embrace technology at the core of their business in order to create value for customers, but 58% still see … Continue reading New PwC Survey: CEOs Embrace Digital Transformation
Closing the customer experience gap can provide a competitive advantage. Here are 10 questions that can help close the gap. Sourced through Scoop.it from: maximizesocialbusiness.com Continue reading Closing the Customer Experience Gap: 10 Questions to Ask
What is the value of service design? via @sdn_uk https://vimeo.com/74102483 pic.twitter.com/44LzIq6XG7 Continue reading What is the value of service design?
Content – Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according … Continue reading Is the Current and Future Role of Visual Media limited to Marketing
Learn from fashion, consider platforms such as Snapchat and Periscope to promote your brand, and mine data for insights to improve your offer Sourced through Scoop.it … Continue reading Use these Three tips for using digital technology to woo customers