Designing services One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that “Everyone designs who devises courses of action aimed at changing existing into preferred ones”. As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world service is exchanged for service. All firms are service firms; all markets are … Continue reading What is designing services? Aiming to make services better and better.
Data-savvy CMOs are taking the reins at more organizations Sourced through Scoop.it from: mashable.com Continue reading Why your company’s CMO might be its next CEO
Learn from your customer experience failures to deliver speedy resolutions that retain customers & strengthen your brand. Free eBook series, research & infographic. Sourced through Scoop.it from: http://www.sdl.com Continue reading Improve Your Customer Experiences by Learning from Past Mistakes | SDL
As CMOs try to satisfy the digitally demanding consumer and enhance the customer experience, a digital marketing record will show them the path forward. Sourced through Scoop.it from: blogs.pb.com See on Scoop.it – Designing services Continue reading The CMO’s Urgent Quest to Improve the Customer Experience
To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—your business. At Opticon 2015, Mary Hamilton, Ma… Sourced through Scoop.it from: blog.optimizely.com Continue reading 3 Technology Trends That Are Transforming The Customer Experience
Smart piece by @Dries http://t.co/onQcRz6bk6 Digital distributors vs the open web. Online publishers should study this with care! Sourced through Scoop.it from: buytaert.net See on Scoop.it – Designing services Continue reading Digital Distributors vs Open Web: who will win? | Dries Buytaert