Our lives are being shaken to their very core by technological change, with the “fourth industrial revolution” transforming economies as never before. The unprecedented speed of … Continue reading Techno doom, or techno utopia? The biggest economic change the world has ever seen?
Traditionally, marketers calculate the ROI of a marketing investment by measuring how much sales increased in its aftermath. This is a blunt metric: maybe the consumer … Continue reading Is this A Better Way to Calculate the ROI of Your Marketing Investment
"Why organisations don't learn": an outstanding new sketchnote from @tnvora I see these characteristics often pic.twitter.com/FxtBX9DuAd — Helen Bevan (@helenbevan) November 18, 2015 Continue reading @tnvora “Why organisations don’t learn”
For Businesses who want to achieve superior Customer Experience the Cognitive Business System provides Industry 4.0 Capabilities which enable the ad-hoc Virtualization of large scale Organizations using … Continue reading Industry 4.0: Achieving Customer Excellence with virtual ad-hoc Organizations
At LUMA Partners’ inaugural Digital Marketing Summit, we presented the State of Digital Marketing, which provides our views on the market and significant trend… Read all … Continue reading LUMA’s State of Digital Marketing