Still Looking Ahead? Glassdoor Economic Research: 5 #Jobs #Trends to Watch in 2017 #hr

America’s labor market in 2016 was one of the healthiest in a generation, with rising pay, record numbers of unfilled jobs and historically low unemployment.

However, it’s also a time of great uncertainty, with technology and automation changing the way we work forever.

At Glassdoor, our economic research group has a unique perspective on the labor market, with access to millions of real-time job listings, salaries and company reviews that help us keep a pulse on what’s happening today in hiring, pay and the broader labor market.

In this study, we highlight five big labor market trends our experts saw unfolding during 2016, and five big changes in the job market they predict will reshape work and hiring in 2017 and beyond, including:

  1. Why every employer is hiring tech roles.
  2. Pay gains finally showing up for America’s workers.
  3. Why employers are struggling to hire key roles.
  4. How HR is being transformed by data science.
  5. Automating and the changing workplace.
  6. Rethinking flashy perks and benefits.
  7. A growing push for pay transparency from the federal government.
  8. Finally making progress on America’s gender pay gap.
  9. Realizing the limits of the “gig economy.”

Read all: Looking Ahead: 5 Jobs Trends to Watch in 2017 – Glassdoor Economic Research

What CMOs Need to Know About Data Informed Content Marketing

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice.

According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing spending in 2017.

However, even with the promise of greater marketing performance through content, organizations are challenged to produce a variety of engaging content on a consistent basis and there are a few key reasons why:

41% of marketers are clear on what an effective content marketing program looks like

36% are somewhat committed or not committed at all

75% are minimally or moderately successful at content marketing

What’s missing in the content marketing success equation where clarity is not so clear, commitment is not in full force and most companies think their success needs improvement?

Data.

A study by Forrester reports that companies only analyze 12 percent of the data they have available.While there are numerous resources available from platforms to best practices, many marketers implement a sizable percentage of their content creation efforts based on something other than data.

A 2016 study by Conductor found that 38% of content marketers rarely use data and 45% of B2C content marketers don’t target their content.

When it comes to content, creators are traditionally more art than science and using data to guide editorial planning is still not an advanced skill for many companies.

In many other cases, content creators don’t have access to analysts to interpret data in a meaningful way or the tools and training to do it themselves.

Read more: What CMOs Need to Know About Data Informed Content Marketing

Design and the Circular Economy

What if we had a new way to design products, services, and businesses that were good for people, the planet, and business?

That’s one of the questions we were seeking to answer when IDEO teamed up with the Ellen MacArthur Foundation to launch the Circular Design Guide.

Read more at  Design and the Circular Economy