It seems that every day a new article (or blog post) comes out about how brands are using Twitter wrong. This article from a few weeks ago delivers this message in a typical way – saying that Twitter consists “primarily of two-way conversations – marketers can be doing so much more to participate fully in this two way medium” (and the Twitter whitepaper it links to is fairly interesting). Marketers are being told to engage and converse – and to do so quite frequently.
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