Artwork: Alex MacLean, Untitled, 2010, photograph, Atlantic City, New Jersey
The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.
To be continued at http://hbr.org/2010/12/branding-in-the-digital-age/ar/1
- Making Room for Reflection Is a Strategic Imperative – Umair Haque – Harvard Business Review (fredzimny.wordpress.com)
- Using Customer Journey Maps to Improve Customer Experience – Harvard Business Review (fredzimny.wordpress.com)
- Designing Innovative Services Begins with Four Questions – Lance Bettencourt – Harvard Business Review (fredzimny.wordpress.com)
- Simon Waldman on Creative Disruption (blogs.hbr.org)