This month’s Harvard Business Review has a spotlight on social media and branding, with astand out article by McKinsey, based on a global study of 20,000 consumers. In a nutshell, the article argues that many brands are spending their marketing budgets in all the wrong places, based on an outmoded “funnel” marketing model – and proposes an evidence-based alternative.
- The Top 10 HBR Blog Posts of 2010 (blogs.hbr.org)
- “12 Things Good Bosses Believe” is the #1 Most Popular Post at HBR in 2010 (bobsutton.typepad.com)
- Altimeter Report: Social Commerce, How Brands Are Generating Revenue by @lcecere (web-strategist.com)
- Scott Meis: Five Social Media Trends To Watch in 2011 (socialmediaexplorer.com)