Found at Connecting Digital Strategy with Social Business and Next-Gen Mobility.
How do the overarching digital strategies of today’s 21st century enterprise relate tosocial business and smart mobility? It’s a question I’ve been asked more and more frequently as these two major new trends become primary areas of focus in organizations around the world.
The reality is today that large organizations continue to struggle with how they are organizing around digital strategy in general. In this context I’m referring primarily to Web strategy — including the various aspects of a business it touches — since that’s almost entirely where digital is headed as a whole. One of the aspects that stands out the most when I’ve worked with companies recently is that most traditional businesses often have a dramatically lower level of maturity around digital delivery of their capabilities than native Web firms. This despite it being almost twenty years since the Web arrived. It’s clear there is significant impedance between the way digital business works and the way many companies still operate.
Updating Digital Strategy For Social Business and Mobile
The long-term ramifications of the Web continue to be felt by most organizations, particularly since the evolution of the Internet has not only picked up pace, it’s now profoundly situated in the way society and culture works today. Businesses do increasingly feel the need to catch up and reconcile themselves with these broad changes. Conscious attempts at this include formulating a comprehensive view of what digital strategy means today and this is what we’ll explore in some detail here.
Though recent global trends such as social media and next-generation mobile have
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