Columbia Ideas at Work : Death of a Salesman? Think Again

Found at Columbia Ideas at Work : Research Archive.

For this book, we studied the leading sales organizations — companies like FedEx, Cisco, Whirlpool, Honeywell, Xerox, HP, Mastercard, and Sony, among others. These are well-known, top companies that have had consistent organic growth and profitability. We interviewed the top sales and sales operations executives in each organization. Simply put, we asked: What do the most successful organizations do? What do they consider the essence of their success?

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