Content and the New Marketing Equation by Brian Solis

Via Scoop.itDesigning design thinking driven operations

This is an interesting recap by Brian Solis of the stakes and challenges of companies with regards to content marketing. This is based on a report by the Altimeter Group, Brian’s firm, produced by Rebecca Lieb.

He makes a lot of interesting observations, starting from the one that social media 1.0 is dead and that effective strategies need to recognize that you’re not dealing with a simple audience anymore but an audience with an audience with an audience.

The report also defines 5 maturity stages for content marketing. Which one is yours?