Baselining Social Business Maturity: Why and How

Via Scoop.itDesigning design thinking driven operations

These days a growing amount of the discussion concerning social business involves how to move beyond the “tacking on” of social media to existing digital and traditional business processes. It’s not that such incremental efforts aren’t useful and such augmentation usually can and usually does have value. It can also build early skills, develop organizational capabilities, help work through tooling decisions, and form the on-ramp to more substantial social business transformation.

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