Convenience : The third essential of a customer-centric business

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Via Scoop.itDesigning design thinking driven operations

Technology and innovative design have made many products and services more predictable and efficient, the two lower levels of Different’s 7 Essentials of Customer Experience. Convenience, the next essential of customer experience, is a critical factor in determining how customers make decisions about what to buy, what services to use, where to go, and with whom to engage.

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