As the profession of User Experience Design has evolved it has become more specialized, more effective, and more complicated. This complexity has made it more difficult for designers to communicate with those outside of their discipline. Using examples pulled straight from the business world, Patrick talks about how to bridge that gap and effectively communicate the value of design in a language that project stakeholders and business owners can understand. By repurposing a ‘revolutionary’ strategic business tool, Porter’s Five Forces, he also provides designers with a framework for better understanding the business landscape and making an impact on the bottom line.
Photocredit: Yerse Spring & summer coleccion 2012
See on www.michiganupa.org
- Elements of a Successful First Run [UXcamp Europe 2012] (slideshare.net)
- User experience can be designed (elezea.com)
- UX Design – Service as Story: Storyboarding the Customer Journey (scoop.it)
- Design education should stick to its core strengths – Design Week (designweek.co.uk)