Indeed, looking at value, functionality, emotions, the chain healthcare will benefit from a service design approach. And also from a design thinking approach. What do you think?
From the author:
What does it mean to experience healthcare? More often than not, the experience is more than a device, more than a piece of software, more than a caregiver, more than a place. Healthcare is most frequently experienced as a combination of people, environments, tools, and technology – in other words, a service. For a healthcare services to be successful, we need to do two things: take a holistic design approach, and design for changing needs over time. This is especially true when designing for behavior change – an increasingly common goal in healthcare – because people’s needs change as their situation evolves.
- A proactive healthcare system needed for impatient patients (adesignfulmind.com)
- Your Doctor Is an App When Technology Is the Cure (futurelab.net)