Indeed, may be one can create a digital Brand DNA. But let us start with creating superior customer and organizational value. And not limited to merely digital.
- Fjord sharpens up Three’s mobile website (mobile-ent.biz)
- New Near Next : extending your brand for the new mobile & beyond by Aynne Valencia (slideshare.net)
- Chief design officers will be the new CMOs, says Fjord exec (venturebeat.com)