Social is … Many definitions and approaches are avialable. Maybe this paper might help you for your approach in the near future.
From the site http://www.thefutureofcollaboration.com/publications/
To be able to give useful, even imperfect, answers, one has first to ask the right questions.
By drawing patterns from all given interviews and making sense of gathered insights, by digging deeper into many assumptions about what collaboration means for and inside organizations, as a result from the first phase of interviews in the course of the project, we formulated some of the questions we now have to seriously ask ourselves in order to take a sustainable advantage from the technology at our disposal, and to make further steps toward a true Collaborative Enterprise.
- Enterprise Social Networks, Building the Collaborative Enterprise (mfauscette.com)
- 7 elements of an enterprise collaboration strategy (johnstepper.com)
- Social Collaboration Rules Enterprise 2.0 (destinationcrmblog.com)
- Enterprise 2.0 Preview: Practical Advice On Enterprise Social Collaboration (informationweek.com)