The ROI of User Experience with Dr. Susan Weinschenk

About this video:

In this animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI).


User experience is the science and art of designing a product like a website or a software application so that it’s easy to use. So that it fits the expectation that the user has for it, and so that it meets business goals.

There’s a whole methodology around designing a user experience, and sometimes people ask me is it worth it to do all that work to design a user experience?

ROI Poster

So let’s talk about the return on investment, or ROI, of doing user experience work.

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  1. Pingback: serve4impact’s best read items of this week « fred zimny's serve4impact

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