Mark Fidelman’s Social as a Competitive Advantage: Socialized


Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies – Facebook, Twitter, Google+, YouTube, and elsewhere. 

But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they’ve lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner. 

The author has identified the strategies and tactics of the world’s best social business organizations – from leaders at IBM, Microsoft, to those at Google, JetBlue, and several small businesses. He also provides a never before revealed playbook that businesses can use today to start increasing revenue immediately and for the long term. 

For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around social technologies. Socialized! represents a “playbook” on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition. 
You will learn how to:

  • Create and nurture a high performing “digital village” or internal social network
  • Connect with your “digital network” and build a community of brand advocates
  • Manage “Darwin’s Funnel” or a sales and marketing funnel with a social wrapper

About Mark Fidelman

Mark Fidelman is the CEO for Evolve! Inc. a Social Business Consulting Firm.  His experience includes more than two decades of technology sales and marketing with organizations including A.T. KearneyEDS, CT Space and Autodesk. Mark is also a contributing writer to, Author of Socialized! and holds a patent on a system for tracking mobile electronic loyalty cards.

My point of view:  Business has often become an undifferentiated commodity in this era of massive transition. I agree with Mark that these steps are necessary. But it is also an imperative to focus on creating mutual value as a social business. And for me that – and not technology -is the ultimate competitive advantage.


 “Exceptionally well written and engaging…. If your goal is to make your business number one in your industry, then this is the book you’ll want to own.”

Deepak ChopraNYT best-selling author


SOCIALIZED! is a wake-up call for any executives who think that social doesn’t matter to their business. Harnessing social provides a powerful competitive advantage and Mark provides a playbook for how.”

Jonathan D. Becher, Chief Marketing OfficerSAP


This is not another social media book but the first book that provides organizations with the ‘secret sauce’ to become a social business…. there’s an impressive portfolio of case studies to learn from and implement immediately to help your business take advantage of all that social has to offer.”

Jeff Schick, VP Social Business, IBM


SOCIALIZED! is an imminently readable, practical, and modern guide to social business. The playbook section alone is worth the price, and then some. Mark Fidelman has added an important piece to the corporate social transformation puzzle.”

Jay Baer, President, Convince & Convert and co-author of The NOW Revolution


For too long the command and control management philosophy has ruled most corporations. That model is over. Fidelman demonstrates why a social business is replacing that leadership model and how new technologies enable a much more adaptable leadership instead.”

Jon Ferrara, CEO, Nimble


Fidelman’s brilliant insight into the importance of adapting the corporate social sphere, offers real-world, tactical guidelines to establishing a community around your brand. This book is a must-read for anyone on my team!”
—Matt Michelsen, CEO, Backplane


Fidelman’s must read book, Socialized! How the Most Successful Businesses Harness the Power of Social (Bibliomotion), is available 11/15 at bookstores nationwide, as well as at all major online retailers”” 

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