Predictive Analytics in Commerce

Learn how to use predictive modelling and its applications in commerce.

This course will enable you to maximise marketing effectiveness and drive revenue in your professional life.

Today’s customers are overwhelmed with information and choices, and often struggle to find the product or service that best fit their needs. Advances in technology, data and analytics make it possible to help these customers by offering the right product, while providing the service they expect.

Companies are increasingly looking for ways to use data in order to deliver the right kind of products, offers and services to the most valuable customers.

This course will provide you with insights into predictive modelling and its applications in commerce. Applying predictive analytics can help your company grow and increase their marketing performance. By the end of this course, you will feel confident to apply predictive analytics resulting in an increase in customer satisfaction, company performance and even team performance.

What will I learn during this course?

This course will teach you how to identify situations in which predictive analytics can add value by better meeting customer needs, smarter allocation of marketing budgets and improving the financial performance of the company.

You will know when to use the following modelling techniques and understand their pros and cons:

• Logistic regression

• Decision tree• Random forest

In the end, you will be able to apply all learned theory into practice and start building a more data-driven culture within your organisation.

Who should take this course?

This course is suited for a variety of different experience levels. We invite anyone who is eager to learn more about data analytics and predictive modelling to join us. More specific groups include:• Marketers who want to learn more about predictive modelling and especially what data can do for you.• Data scientists who want to bring their modelling as well as data presentation skills one step further.• Business managers who want to have a better grasp and understanding of data models and how to build a strategy based on this data.

Read and register: iversity – Predictive Analytics in Commerce – Online Course

My point of view. Iversity and VODW are fine companies (yes, companies). If your boss will not pay for the course, this book is a fine alternative.

 

 

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