Just read @Forrester ‘s blog: Introducing The Digital Intelligence TechRadar™, Q2 2016: Essential Analytics Tech For Driving Digital Customer Experiences
via Forrester Blogs James McCormickDigital intelligence (DI) is the practice of bringing together the big data that we have on our customers to analyze and generate insights in so as to deliver the best, optimal and/or the most relevant experiences during moments of their digital interaction. Firms that get it right have a major competitive advantage in the digital age of the customer (For more information on the digital intelligence approach, see the “Optimize Customer Experiences With Digital Intelligence ” Forrester report).
This hot topic is why I am excited to announce the publication of the brand new Forrester report entitled “TechRadar™: Digital Intelligence, Q2 2016 ”. In this report, I analyze and review the business success and growth of the 15 core technologies for digital data management, analytics, and experience optimization needed to deliver great digital intelligence capabilities.