via Forrester Blogs Rowan Curran

Knowledge is power. And in a time where insights drive business differentiation, knowledge is also the origin of power. In our daily routines as consumers, search is probably the most common application we use to find knowledge, and it forms the basis of our personal systems of insight. But at long last, search in the enterprise is catching up. A new wave of search-based applications and search-driven experiences are now being delivered by companies who understand the need to empower their employees and customers with immediate, contextual knowledge in an easily-consumable format.

These applications are not for mere search and results, but also for knowledge discovery. And increasingly, they are a foundational component of cognitive application experiences. Building cognitive experiences can seem arcane and mysterious, but by taking advantage of familiar search technologies at the foundation, enterprise developers can start on the cognitive journey.

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