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Since Mobile World Congress, where the reality on the show floor was often either virtual or augmented, I’ve been thinking quite a bit about the practical uses of AR and VR – particularly in government and a smart city context. It’s not just all fun and games, is it?

The example of changing a roller coaster experience with new settings delivered via VR glasses is really cool. Yes, you can imagine repeating the ride to experience catapulting through medieval battle, flying through a tropical jungle, or bobsledding down alpine slopes. But the practical side of us – or at least me – wants to know what else there is. And, fortunately, I have a colleague who has already been thinking of these things.

A few months ago, I had the pleasure of collaborating with JP Gownder on a presentation for Forrester clients in Geneva. I presented on the ways to derive value from data and opportunities to leverage new insights service providers – clearly something top of mind for many of our clients. But alas JP’s presentation was much cooler, providing examples of how to derive real value from new technologies including AR and VR. Since then I’ve being thinking about how the two are related. And, in fact, they are.

Think about data and the insights derived from them. How do you visualize those insights? Dashboards and reports filled with charts and tables are the traditional business intelligence tools, delivering historical performance and predicted trends to leaders often on a standard cadence. But what if the data and derived insights were delivered in real-time in the field – by augmenting reality or virtual reality (that is, augmenting or adapting virtual reality)?

A few examples illustrate the possibilities:

Read more

via Forrester Blogs Jennifer Belissent, Ph.D.

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