via Forrester Blogs Deanna LauferAn on-demand startup called Peach began delivering lunch to my office recently. Depending on the day, I can order mango chicken curry, mushroom tacos, or eggplant rollatini and Peach will deliver it at lunch time for about ten bucks.

I don’t know about you, but $10 a day for lunch is a bit steep – have you seen the cost of day care lately? But when the only other option is a mediocre on-site cafe, Peach starts to look better by comparison, and with great customer service: when a colleague’s lunch was stolen, Peach refunded her the money, no questions asked. I predict Peach will succeed – at least at Forrester – because it provides the convenience that on-demand companies are known for, paired with great customer experience.

Unlike Peach, though, recent on-demand failures:

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