It’s a question I asked today on stage at Forrester’s Marketing Europe leadership forum in London. I shared with them an overview of my recent report, “Leadership in the Age of the Customer,” a months-long project that revealed the five things that customer-obsessed leaders must do. I then asked the attendees to answer five questions. Just over forty executives took my short, five-question survey, allowing me to compare the marketers in the UK and from across Europe to their counterparts in the US, where I asked the same questions just a few weeks ago. See chart below to see how they compared.
As you can tell, our UK colleagues are more confident in how effectively they measure customer obsession. That’s a tremendous thing. In a few key areas, however, they fall slightly behind, such as in recognizing and rewarding customer-obsession in others and especially in providing the resources needed to achieve customer obsession.
What to do next? You can measure yourself — in more detail than these five questions, but in a survey that still takes less than 10 minutes to complete. Just go to http://bit.ly/AoCLeadershipStudy to participate in and learn more about the full study.
Also, sign up for our upcoming webinar, Adapting Leadership to the Customer-obsessed Mindshift. See the link below, click to register. See you there.
via Forrester Blogs James McQuivey