The advance from mass marketing to individualized marketing is about to take a quantum leap to the next big thing — the move to Entangled Marketing™.
A new business model for the digital age is the subject of an innovative book titled “Release the Power of Entangled Marketing™” by Stan Rapp, co-founder of the RAPP agency and Sebastian Jespersen, CEO of the global Vertic agency.
Any company of any size does its utmost to create engaging online content. Something more is needed. We must go beyond mere engagement. The problem is that engagement in the here and now – the next click, “like,” retweet or uploaded video – is easily followed by disengagement in a click-obsessed society. Much more is needed to keep the connection between brand and consumer alive, the kind of enduring, mutually beneficial relationship that delivers robust ROI year-in, year-out.