To help companies better realize this opportunity, we’re publishing our new guide to customer service on Twitter. The Twitter for Customer Service Playbook details everything from the high-level opportunity to the key steps and best practices in creating a world class social care organization. It’s full of real world examples from companies like Hilton (@HiltonSuggests), Best Buy (@BestBuySupport), Comcast (@ComcastCares), Spotify (@SpotifyCares), T-Mobile (@TMobileHelp) and Microsoft (@LumiaHelp).

Download your free copy of the playbook..

As we cover in the playbook, customer service on Twitter has many benefits, as well as some challenges. Users expect quick responses, personal and friendly interactions and timely resolutions.

Source: twitter