Salesforce made its largest acquisition ever yesterday, acquiring Demandware for $2.8B.
At first glance these two software vendors compliment each other well because there is so little redundancy — Demandware filling a commerce gap in the Salesforce portfolio. However, it’s more complicated than that. From the DX platform angle, Salesforce is acquiring a competitor.
On paper, calling these two competitors is an apples and oranges comparison:
Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas
Demandware is purely a B2C, full-stack, commerce suite for CPG clients who are willing to operate on a revenue sharing model.
Salesforce has no ‘experience management’ solution, with the exception of Communities and the half-released web studio component within Marketing Cloud; whereas
Demandware’s embedded web CMS capabilities are reasonably strong for the market they serve.
via Forrester Blogs Mark Grannan