Group 1: People actually shipping ideas, launching businesses, doing creative work, taking risks and sharing first-hand learnings.
Group 2: People writing about group 1 in clear, concise, accessible language.[And here rests the line of bullshit demarcation…]
Group 3: People aggregating the learnings of group 2, passing it off as first-hand wisdom.
Group 4: People aggregating the learnings of group 3, believing they are as worthy of praise as the people in group 1.
Groups 5+: And downward….The Complex eventually becomes a full fledged self-sufficient ecosystem when people in group 4 are reviewing books by people in group 3 who are only tweeting people in group 2 who are appearing on the podcasts started by people in group 3.
This Bullshit Industrial Complex has always existed.
But thanks to the precarious economics and job prospects of the creative person, it is often in a creative’s financial interest to climb the bullshit pyramid.
In the short term, it’s creating a class of (often young) creatives deluded into thinking they are doing something meaningful by sharing “advice.”
Long term, it’s robbing us of a creative talent.Don’t Hate the Player, Hate the Game