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Salesforce announced on June 1st its intent to acquire eCommerce software provider Demandware for $2.8 billion, augmenting its CRM platform with a capable and industry leading commerce solution. This move positions Salesforce as a direct competitor to enterprise software companies like Oracle, SAP, and IBM – all of which have formidable commerce software offerings. This acquisition has serious implications for both companies and the industry as a whole.

Salesforce and its clients get the lion’s share of benefits, but at a high price

With the premium price that Salesforce is paying for Demandware (12x annual revenue – likely due to another company bidding aggressively for the assets), the acquisition will:

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via Forrester Blogs Adam Silverman