In fact, a recent study by Microsoft (PDF) made the bold claim that humans now have shorter attention spans than goldfish, thanks to smartphones. Whether or not you believe that to be true, the trend is definitely toward short, engaging (video) content.
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny