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Changes in technology and economic opportunity are dramatically altering the global consumer landscape.

Read this special collection to better understand how and what people buy are changing—only on the McKinsey Insights app.

Don’t have the app? Install it on your iPhone, iPad, or your Android device and discover the best of our thinking, wherever you are.

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Copyright © 2016 | McKinsey & Company, 55 East 52nd Street, New York, New York 10022

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