The second the story broke about Microsoft’s $26.2 billion acquisition of LinkedIn, everybody you can think of who has any kind of an opinion about either company, social media, business productivity, enterprise software, the stock market, data and mergers & acquisitions in general has weighed in on the deal’s implications for their areas of expertise. Ordinarily this would inspire some serious eye-rolling in me, but in this case it’s warranted because Microsoft has its hands in so many businesses and enterprise applications, and LinkedIn has so much consumer activity and data that many people– talking heads or otherwise– have a relevant take. Speaking of which, Forrester clients should keep an eye on our website tomorrow morning for first-take analysis from all sides of our research org. Spoiler alert: The implication for social selling and business productivity are potentially massive.

With so many different angles to examine, it’s only natural that people are asking me and the other B2C analysts what we think about it. Here’s the soundbite: The implications for B2C marketers are almost non-existent.

Here’s the longer version:

Read more

via Forrester Blogs Melissa Parrish

Advertisements