In the developed world, we’ve grown accustomed to associating the word “innovation” with the latest high-end technologies: more personalized apps; denser, more vibrant clusters of pixels; smarter cars.  Some of these innovations are premium enough to be exclusive to a select few, and while others remain free to the masses, they are all indisputably luxuries: incremental improvements to already-stellar products and services, whose absence would not materially harm quality of life for those who consume them.

Read the whole story Innovating For The Changing Global Consumer – Brand Quarterly

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