The Amazon Ecosystem has now penetrated my 13-year-old’s bedroom.

It’s scary.

Keep an eye on Amazon’s emerging Ecosystem which involves Echo, Dash, Prime, AWS and an IoT underpinning. The IoT underpinning — part of AWS — will be anchored by 2lemetry.com (a platform startup Amazon recently acquired).

Interacting together, this mix of products and services might reshape consumer behavior in unimagined ways.

For Amazon competitors, this is not a lean-back moment. Amazon supposedly accounts for 60% of all retail revenue growth right now. All retailers need to proactively respond in untraditional ways because Amazon’s growth (layered on top of its sheer size) is staggering

Read all at  Amazon Ecosystem Lock-In = PRIME + Echo + 2lemetry | Jon Nordmark | Pulse | LinkedIn