Whenever I disclaim that my gigantor marketing technology landscape graphic is only a “representative sample” — that there are actually many more martech companies out there than I’ve been able to discover and include — I get the sense that most people consider it simply fine print.“Sure, Scott, you’re disclaiming that so as to not offend a handful of a companies that you might have inadvertently left out,” I imagine them thinking. “But you’ve got 3,800 marketing technology solutions on that beast of a PowerPoint slide — which is already way too many to comprehend. It’s just not conceivable that there are many more than that.”

Read all at : Think my marketing tech landscape is too big? It’s missing 1,900 firms – Chief Marketing Technologist