We have recently received enquiries in relation to the possible impact on advertising regulation of the UK voting to leave the European Union in June’s referendum.

With regard to the referendum outcome, we maintain impartiality: what follows is a disinterested assessment of the likely implications of a decision to leave in the short term.

This is based on information in the public domain and the Committees’ understanding of the relationship between European legal standards, domestic UK law and the Advertising Codes.

While we cannot offer definitive views on the impact of a vote to leave, we consider that it would be unlikely to cause immediate substantive harm to the advertising self- and co-regulatory systems or require marketers to change their approach to compliance with the Codes in the short-term.

Advertising regulation in the UK is based on the well-established system of self-

Read all: The potential impact of Brexit on advertising regulation – Committee of Advertising Practice