emand for cloud-based services and delivery platforms has grown exponentially in the last few years. Thanks in no small part to the demands of innovative start-ups, app developers, content providers and established software players. This ban of old and new have turned to the cloud in unison for the same reason – seeking a cost-effective, scalable platform on which to build services and delivery mechanisms.Take for example the high-profile music streaming service Spotify. As the series has grown from its initial beginnings in 2008 as a start-up in Sweden, the service today has more than 75 million active users across over 50 countries. It’s serving over 30 million tracks to those users, delivering content via a range of web interfaces, dedicated mobile and desktop apps as well as embedded appliances such as smart TVs and streaming boxes.