Deloitte’s Centre for the Edge managing director and co-chairman John Hagel. Jessica Hromas Share on twitterShare on Google Plusby Max MasonMaking sense of the mountain-loads of data being captured about individuals could see a shift in the way companies connect to consumers and give rise to a new industry of what Deloitte’s Centre for the Edge managing director and co-chairman John Hagel calls the “trusted adviser”.As consumers become more reliant of devices, such as smartphones, smart-watches and ultimately the internet of things, more data is being collected, but many companies are yet to fully harness what that can achieve.

Read all: Big data will shift the way consumers find products, says Deloitte’s John Hagel |

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