By Matt Lawson, Managing Director, Ads Marketing at Google From the moment smartphones touched human hands, they began to change how people interact with brands.. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task (Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015)..
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny