By Matt Lawson, Managing Director, Ads Marketing at Google From the moment smartphones touched human hands, they began to change how people interact with brands.. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task (Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015)..

Source: Rethinking Marketing Measurement from the Ground Up – SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

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