Professional social media is hard work.. Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team’s budget.. The lack of universally accepted performance metrics, however, makes this difficult to do..
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny