There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands.. As such, it offers managers a source of insight they never had — social listening.. Eavesdropping on consumers’ social-media chatter allows marketers to economically and regularly peer inside people’s lives as they are being lived, without introducing biases through direct interaction..

Source: To Get More Out of Social Media, Think Like an Anthropologist

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