Uber, for example, quickly grew from a small startup to a global company by integrating partner capabilities via APIs. It uses the Google Maps API to locate customers and track drivers, Google’s Cloud Messaging API for instant messaging, and PayPal’s Braintree API for payment. In addition to using third-party APIs, Uber also has developed its own API and provided it to other companies to extend the reach of its services. For instance, OpenTable, the online reservation network, incorporates Uber’s API in its app to allow customers to arrange travel to and from restaurants when they make a reservation. Companies such as Amazon, eBay, Facebook, Salesforce, and Twitter also have successfully used APIs to bolster their capabilities and build their businesses.

Read all: Catalyst or threat? The strategic implications of PSD2 for Europe’s banks

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s