Brick-and-mortar stores are scrambling to understand their customers.. Facing intense competition from online retailers who can gather extensive data about user behavior, traditional retailers have also started tracking customers’ in-store activities..
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny