The popularity of price comparison websites means that financial services products are now largely commoditised.. So how can insurance companies and banks engender customer loyalty when in many cases they have limited brand recognition?.
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny