EnterpriseSocialEuropeDISRUPT SFThe Excitement Of Disrupt Starts Today – It’s Not Too Late To Get Your Ticket Get Yours Today Twilio study: most consumers now want to use messaging to interact with businessesPosted yesterday by Frederic Lardinois (@fredericl)Next StoryVerizon acquires Sensity Systems to add LED light control to its IoT platformTwilio, the developer-centric communications platform that successfully IPOed earlier this year, published a new study today about how consumers want to use tech to talk to businesses and brands. The study, which the market research firm Vanson Bourne performed for Twilio by surveying 6,000 consumers in Europe, Asia and North America, shows that nine out of ten consumers would like to be able to use messaging to talk to businesses. The majority of businesses, however, don’t yet have the infrastructure in place to do so right now.Given that it’s Twilio’s bread and butter to provide this kind of infrastructure to businesses, it’s worth taking the results with a grain of salt, of course. What they do highlight, though, is that while consumers overall prefer messaging over face-to-face interactions with businesses (and millennials even more so), businesses haven’t quite caught up to this new world yet.According to Twilio’s survey,

Source: Twilio study: most consumers now want to use messaging to interact with businesses | TechCrunch

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