The fundamentals of marketing are the same as they always were.. The marriage of a great idea to a compelling message based on a core audience insight is still what carries and resonates.. However, the speed at which we need to run, the channels available to us, the power of those we seek to influence, and our ability to measure, refine, and improve have all changed significantly..

Source: Are You ‘Tradigital?’ Why Digital Marketing is the New Traditional.

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