user_journey_fish.pngJourney maps help you take a more holistic view of what your customers experience as they do business with your organization.. But just how holistic is that view, anyway?. I recently got the following questions from a client, I’ll call him Bob, who was concerned that his company’s journey mapping efforts might still be too siloed for effective decision making and prioritization of customer experience improvement initiatives..

Source: Are Journey Maps Dangerous?

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