Frictionless, automated, personalized travel on demand—that’s the dream of the future of mobility. And the extended auto ecosystem’s various elements are coalescing to realize that dream sooner than expected, which means that incumbents and disruptors need to move at top speed to get on board.Ben is exhausted. It’s 9 o’clock on Friday evening, he’s been at his desk for 13 hours, and he’s clocked more than 70 hours this week. All he wants is a quick bite to eat and to head home, as quickly and painlessly as possible. He pulls out his smartphone and scans the options that his mobility app suggests. Train or bus? Too many stops. A carpool vehicle? He’s in no mood to make small talk with strangers. He opts for his own autonomous taxi, price be damned, and tacks on his standard order from the local pizzeria.

Source: Preparing for the future of mobility | Deloitte University Press

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