Move over ‘innovation’; move over ‘agile’ and ‘lean’.. ‘Design thinking’ is the new buzzword in town.. Ok, so it’s not actually that new.. As Katja Tschimmel and Mariana Valenca explained during our first class in the SID programme, you can trace the concept back to the design methods movement of the 60s and 70s – and to the work of scholars such as Herbert Simon, Bruce Archer, Horst Rittel and Melvin Webber..
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny