Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.What do Unilever, Philips, Amazon, and Netflix have in common? At first sight, nothing much. They compete in very different industries, and while Unilever and Philips are firmly rooted in the 19th century, Amazon and Netflix are unthinkable without the Internet.
Published by Fred Zimny
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