Yet universal building blocks of value do exist, creating opportunities for companies to improve their performance in current markets or break into new ones.

A rigorous model of consumer value allows a company to come up with new combinations of value that its products and services could deliver.

The right combinations, our analysis shows, pay off in stronger customer loyalty, greater consumer willingness to try a particular brand, and sustained revenue growth

Source: The 30 Elements of Consumer Value: A Hierarchy

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