Do brands foster creativity? It’s doubtful. Despite all the articles online about how to foster a culture of creativity at brands, companies peddling products are the last place people turn for creative expression. On the other hand, brands could learn a lot from the outsider art.
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny