For decades MBAs have helped businesses solving problems. They have analyzed internal processes and changed the way people work in organisations and the way budgets were allocated to increase profit and efficiency. Advertising money has been spent on a large scale in the attempt to sell more stuff.In an increasingly complex world where advertising no longer works, and stuff is no longer just standalone products, but a part of a customer experience with many facets, a new method is seeing the light of day; managements consultants call it design thinking. We just call it design.People’s perspective

Source: Your next management consultant is a designer | Ulla Sommerfelt | Pulse | LinkedIn

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